About us - Cashless Innovation Through Collaboration

We believe that our strength lies in our collaborative approach, which puts our clients at the center of everything we do.

GoingCashless was founded by a team of payment technology experts who recognized the unique challenges faced by recreational venues and event centers. We saw firsthand how traditional cash handling was slowing down operations, creating security risks, and limiting revenue potential.

Since our founding, we've been dedicated to developing specialized cashless solutions that address the specific needs of recreational facilities, from water parks and family entertainment centers to large-scale events and festivals. Our team combines deep technical expertise with industry knowledge to deliver systems that truly transform how venues operate.

Venues transformed
150+
Transactions processed annually
25M+
Average increase in per-guest spending
40%

Our culture - Driven by Innovation and Client Success

We are a group of like-minded people who share the same core values.

  • Innovation. We continuously develop new solutions to stay ahead of industry needs.
  • Reliability. Our systems are built for 99.99% uptime, even in challenging environments.
  • Partnership. We work as an extension of your team, providing ongoing support and optimization.

Leadership

  • Leslie Alexander

    Co-Founder / CEO

  • Michael Foster

    Co-Founder / CTO

  • Dries Vincent

    Partner & Business Relations

Team

  • Chelsea Hagon

    Senior Developer

  • Emma Dorsey

    Senior Designer

  • Leonard Krasner

    VP, User Experience

  • Blake Reid

    Junior Copywriter

  • Kathryn Murphy

    VP, Human Resources

  • Whitney Francis

    Content Specialist

  • Jeffrey Webb

    Account Coordinator

  • Benjamin Russel

    Senior Developer

  • Angela Fisher

    Front-end Developer

From the blog

Our team of experienced designers and developers has just one thing on their mind; working on your ideas to draw a smile on the face of your users worldwide. From conducting Brand Sprints to UX Design.

The Future of Web Development: Our Predictions for 2023

Let’s explore the latest trends in web development, and regurgitate some predictions we read on X for how they will shape the industry in the coming year.

Read more

3 Lessons We Learned Going Back to the Office

Earlier this year we made the bold decision to make everyone come back to the office full-time after two years working from a dressing table in the corner of their bedroom.

Read more

Ready to transform your recreational center with cashless technology?

Whether you're launching soon or planning for the future, our team is ready to help you implement a seamless cashless experience for your guests.

Our offices

  • Copenhagen
    1 Carlsberg Gate
    1260, København, Denmark
  • Billund
    24 Lego Allé
    7190, Billund, Denmark